A brand design concept for a world-class apartment tower and commercial development on the site of the the historical East Perth Power Station. The historical and exciting landmark will serve as the governing influence in the design of the new waterfront destination, one that offers a host of facilities and lifestyle options to a sophisticated market. 

The area will be offering a range of highly desirable living options and business opportunities. The community will revolve around the historical Power Station but also host art and culture centres, cafes and shopping as well as transportation. The design needed to reflect a classy, modern, upmarket, and arrogant sensibility.