A brand design for a small music school and recording studio based in Perth. The identity needed to be youthful and fun but with a contemporary edge. The school services a wide variety of musical and vocal talents, seeking to develop individual abilities and promote collaboration within the younger generation. 

A customised typographic emblem was developed alongside a groovy but contemporary illustration style. Both were inspired by the idea of a beat making factory. Musical instruments serve as a foundation for the letter forms.