A design concept for a range of upmarket American Bourbon Whiskeys called ‘Oak&Saddle’. The design needed to reflect the roots of the company and it’s values of prestige, gentleman-ship, class, craft, and quality. Being the only brand to have its whiskey aged in casks that actually sits in horse stables it was important to embody the unique connection the brand shares with American equine culture in the overall look and tone of the product.