BRANDING - PUBLICATION
The purpose of this project was to design an identity and annual report for a global retail sugar company. The brand is proud of their heritage but constantly seek to update their look and stay current. The report and identity needed to stay in line with the companies values of quality, attention to detail, a unified image, and pristine service.
The primary audience of the report are corporate investors. The company requested that sugar itself be incorporated into the design so that it tantalises as well as informs the reader. The main purpose of this was to ensure that the essence of the sugar was captured and it was represented as the hero of the company.
Being a high quality, sophisticated brand with heritage, a clean, powerful, and quality design was developed.